My passion for realism and warmth in directing draws me to commercial ideas with human insight, truth and a sense of humour. My visual style is graphic and approachable, allowing space for the characters to breath. The tonalities of each project are carefully designed to enhance and reflect the values of the brand as a whole.

I was a DJ, an art director, a stylist and a set designer before becoming a commercials director. 

I love to cook. I mix a mean Martini.